SELECT
CONCAT(
YEAR(DATE_ADD(send_date,INTERVAL - WEEKDAY(send_date) DAY) ) ,
LPAD(MONTH(DATE_ADD(send_date,INTERVAL - WEEKDAY(send_date) DAY) ) ,2,'0') ,
'W',
(DAY(DATE_ADD(send_date,INTERVAL - WEEKDAY(send_date) DAY) ) - 1) DIV 7 + 1,
'(',
DATE_FORMAT(DATE_ADD(send_date,INTERVAL - WEEKDAY(send_date) DAY) ,'%m%d') ,
'~',
DATE_FORMAT(DATE_ADD(send_date,INTERVAL - WEEKDAY(send_date) DAY) + INTERVAL 6 DAY,'%m%d') ,
')'
)